Professional Branding For Executives

Brand Identity

People who have successfully branded themselves are always known for something specific.

Think about the influencers, the storytellers, and the game changers whom you follow as a social, corporate or consumer brand.

I believe each person we refer to as influencers, thought leaders, or my favorite title, “Futurists”, have tapped into and turned on their X Factor. 

The reality is you are a brand. 

However, like many of our clients when we first meet them, you may or may not be aware of your brand identity, much less your X Factor.

Brand Influence

While you may be aware of the unique combination of skills, experience and image you want the world to see of you, the world is primed by the telling of your story and how it reflects your conduct, behavior, spoken and unspoken words and attitudes.

Your professional brand is everything that you bring to your seat at the table whether that is a board room, conference stage or client discussion.

It includes your instinctual skills you’ve developed, your values along with how you show up and add value to any situation.

Your professional brand is ultimately not about you - it’s about the perception others have of you based on the value you bring to them or the experience you create.

Brand Evidence

Whether we like it or not, we leave behind us more evidence of who we truly are than ever before.  This has created a new component of our overall reputation.  

Today’s executives must be conscious of their offline reputation and their online reputation and for a genuine personal brand, both should align.

While your professional brand is distinguished from your organization’s brand, they are interconnected. 

In today’s world, rising leaders must ensure their personal brand is complimentary to your organization’s brand, especially for business leaders who have or are seeking roles of greater responsibility or visibility.

Brand Value Longevity - How To Create It

Everything you need to know is designed within an executive approach complemented with on-line content and 1:1 coaching.

• Our clients can set their course and roadmap

• Move forward with a tactical action plan and roadmap

• Define their unique value in today’s marketplace

• Build their online and offline brand image

• Master their message and own their stand

• Command their compensation

We lead you through progressive exercises where you ultimately define your values, purpose, mission, key differentiators, voice and value propositions while optimizing your career path documents to become the leader you were born to be.